A new day has dawned, we are told, for the country and for both political parties. For those who vote for Republicans, as I do, the question is what is next. As the president elect has showed so vividly, and as his failed opponent demonstrated so frustratingly, the future is the Web. For better and for worse. For better: it can effectively be made use of to fight 'smears,' as well as serve as a hell of an instant monster-size event planner, provide myriad ways for people to take the reins themselves to connect to each other, and then so efficiently extract their cash. For worse: like TV it tends to glorify celebrity, and can so simply be exploited to intensify our partisanship as well as flatter our preconceptions and self regard. And as the Obama campaign showed, the Web can serve as a very effective space through which to direct packs of raging supporters to harass local news media. Wired offers a one-sided wrap-up of the Obama campaign's Internet successes here.
Republicans need to find new voices, and should consider starting with members of Congress who are effectively using social media tools and tactics. One good example is Pete Hoekstra of Michigan, whose tweets are sort of a clinic in how to work to reach out to those he and his elected colleagues are supposed to want to hear from and connect to. We discussed Hoekstra's smart Twitter use recently here.
And of course Republicans need to find a new generation, far outside the elected classes. Go online. We are here.
And it is ever important to remember that much of the mainstream media will offer bad ideas at a moment like this.
Also for Obama: What will these new coalitions and revved-up online communities do now? [See update below.] What if he does not deliver the immediate revolutionary change they seek? Prediction: A day will come in the next four years when Obama will wish he could stick in a drawer someplace this always-online coalition, then just pull it out when it is time to raise money and energize volunteers for re-election. But an electrified, now very-connected base does not work that way. You create it. Then it does what it wants. Ask my 21-month-old son.
So good luck with that. [And it has begun already: Here is video of Ralph Nader on election night doing just that.]
We have been hearing all morning about how idealism is now in. But so is innovation. These are good things. Barack Obama owned both concepts in the minds of the majority of voters. And the Web out of necessity will be at the center of the universe for the new administration as well as for its opponents. We look forward to what is next.
Update: Here is McClatchy Newspapers on "How Obama will deploy his Internet army". And here is the New York Times on "Campaigns in a Web 2.0 World."
[By the way, here is our favorite Municipalist post from the presidential campaign. Nutty, too long, but somehow great fun to read, though with a premise that is likely implausible. Exactly our kind of post!]
Update: Patrick Ruffini makes this important point: "The candidates who are successful online are the ones who don't just lead campaigns or political parties -- they lead movements. When they ask people to get involved, they really mean it. Our 2012 candidate has to be comfortable with building a movement. Before a change in strategy can work, our candidates need to change. Layering a good Internet strategy on top of someone running for President of the cocktail party circuit whose campaign only cares about bundling the most big checks in Q1 or Q2 of 2011 will not work. That model died in 2008."
Update 2, Nov. 10: The Washington Post reports on Obama's post-election Web plans, referencing the same point I made above about un-ringing that bell: "But Daou noted that the initiative could have a downside. Obama faced an intense backlash when he broke from the left on the issue of immunity for telecommunications companies that took part in the warrantless wiretapping program. 'People who have helped you reach this historic goal by self-organizing can also organize in opposition to your policies,' he said."
