Many office holders, slowly becoming aware of the influence of the blogosphere, are more frequently asking themselves this question these days: Why should I myself do the blogging, when I can just make use of the blogs that are already out there?
National Journal details the goings on inside the office recently of Sen. Richard Durbin (D-Ill.):
The standard method for writing a bill would have had Durbin and his aides calling in consumer groups, telecommunications lobbyists and technology experts to hash out the details. Instead, Durbin reached out to the editors of two online political blogs so that he could hear directly from their readers. One was the progressive Open Left, a natural place for the pugnacious liberal to turn. But the other, RedState, caused Durbin some trepidation -- he couldn’t be sure how its conservative subscribers would respond to him.
In a series of evening postings on the two blogs (videotaped by his staff to prove that the senator was indeed doing the typing), Durbin connected with academics, California hip-hop artist Baby D, free-market advocates, rural Internet users, and many others. The conversations yielded more than 500 comments.
“It was an interesting national drafting session,” Durbin says. “The reality is that most people feel that unless you can hire an expensive lobbyist, you can’t get to the table to write a bill. This is a ‘small d’ democratic approach [to legislation], and I think it is a valuable approach that we ought to try more and more.”
Then there is the case of the New York Islanders hockey team. Instead of starting up their own set of online message boards, the Islanders recently made a deal to take over those run by an individual Islander fan. The New York Times reports that Chris Dey, the team's new VP for sales and marketing, has set out to “create the best Web site in all of professional sports.”
In August, a member of Dey’s staff reached out to Isleschick, a k a Lisa Podell, a fan from Syosset, N.Y., who had run Islandermania since 1999.
“At first, I was just asked to come here for a meeting,” said Podell, a claims adjuster for a Long Island insurance company. “I really didn’t know what they wanted me for.”
Podell, who attended that meeting with fellow fans who were serving as moderators for Islandermania, soon learned that the Islanders were interested in adding her message board to their official team Web site. The idea was hatched by Corey Witt, a member of what Dey referred to as his Web task force.
“I was very flattered,” Podell said. “We put a lot of hard work into this, and it was nice to learn that all of that work had not gone unnoticed.”
Municipalist supposes this is the moment when he should stand up for what this blog is supposed to be about, then, and rebuke such silliness as shown by these two examples, and deliver the strong case for organizations private and public, elected or otherwise, to boldly strike out and establish their own online communities, with message boards, blogs, etc., produce a daily vidcast or podcast, run polls of participants, closely monitor comments, campaign throughout the site for various causes or candidates or ideas, hire as many geeks as necessary to run it all, etc.
Or perhaps people who serve their country or their state or community (or run hockey franchises -- play along) have other things on their minds besides turning their offices into giant, live multimedia production houses. Hmmm. Quite a dilemma. So is Municipalist barking up the wrong tree here, in constantly and annoyingly advocating for these often non media-savvy public servants to jump into the Web 2.0 ring themselves?
Municipalist does not think so. As easy as these tools are to use today, in a few years they will become even simpler. So there will be more and more temptations and opportunities for office holders to do just what we said above: not just blog, but provide us with the Nancy Pelosi TV Network. All day. All night. So at that point, the term "media savvy" will have a whole new meaning, in that it will have no meaning. It is a necessary term today in that some are and most are not. Some day very soon, the gaps out there, generational and otherwise, will disappear for good. As they do so, singling out the public officials who strain themselves to actually blog every day will seem pointless as well. Everybody will blog. Certainly everybody elected will blog. The novelty will become necessity, as the electorate will insist on it.
Blogging today is no longer about individuals screaming into the vast universe of the Internet. It has evolved to now be more about creating community, and assembling coalitions, around common ideas and goals. Who out there already knows quite a bit about how to do that, and would be a natural and obvious demographic to become bloggers?
Blogging -- or Web 2.0-ing, since the tool is not the point -- will become a powerful extension of the political and governing process any day now, as the Boomer generation goes away, and the computer generation takes over. Meet the new boss.