Mike Knapp is president of the Montgomery County, Maryland county council. He began his blog just a few weeks ago. And his blog has already gotten some mainstream media attention. But he had been making use of an email newsletter already, as he explained in a recent Q & A with Municipalist:
What were you thinking!? Isn’t blogging just for those on the OUTSIDE of government? Let’s hope not! I think it’s yet another useful tool for communication, and it’s very ... democratic, in the sense that anyone can see it. It’s not a targeted mailing. It’s fair game for anyone to look at, so you’d better be as forthright – and as human – as you can. Readers are smart, and they’re going to know if you’re trying to pull a fast one on them.
I’m already using an online newsletter, The Open Mike, but I’m always trying to come up with other ways to reach out to county residents in a manner that’s as unobtrusive as possible. No one likes mass mailings -- so I stay away from that -- and while I try to do as much radio or tv as I can to let people know what I’m up to and find out what people are thinking, it’s still difficult to let people know what they’re government is doing. A blog is just another step in keeping the lines of communication open.