The Army is Tweeting. And establishing a strong presence on Facebook.
"We know that our ability to share the Army story is shaped by how we tell it and where we tell it," said Lt. Col. Kevin Arata, who heads the Army's new Online and Social Media Division, to Stephanie Gaskell of the New York Daily News. "Using social media platforms allows us to tell our story where we know people are at and are listening." And: "We'll see where it goes," Arata said. "We're not fearful of what's out there. We really want to see what the world has to say." Gaskell's piece details the Army's efforts to attract more followers on Twitter than alleged actor and professional celebrity Ashton Kutcher.
Official Army story here. And here is the Army's brand new official blog, called Army Live.
Photo is from the Army's Flickr site: U.S. Army 1st Lt. Steve Smith talks on the radio near the scene of fighting between Iraqi security forces and renegade members of the Sons of Iraq in the Al-Fadhel neighborhood of eastern Baghdad, Iraq, March 29, 2009. Smith is assigned to the 82nd Airborne Division’s 3rd Brigade Combat Team. U.S. Army photo by Staff Sgt. James Selesnick.
